Be brave. Tell stories. Build communities.
Many thanks to the Central West Coast Chapter Florida Public Relations Association for having CCM Publisher/Creative Director Steve Smith as guest speaker last month. We had a good time exchanging thoughts on the current state of content marketing. Steve shared findings from the Ad Age Content Marketing 2014 Study and 10 ways to make storytelling work for your brand or nonprofit.
"'Be Brave. Tell Stories. Build Communities' really brought to light how sharing stories is capturing and engaging audiences to reinforce brand loyalty. Content Marketing is the new call to action!”
Habitat for Humanity, Sarasota, FL
CCM to Sponsor National Philanthropy Day
More than 200 AFP Chapters throughout the world will celebrate National Philanthropy Day on Tuesday, November 18, 2014. CCM has signed on as a sponsor of the AFP Southwest Florida Chapter’s festivities featuring Bob Carter, President/CEO of Bob Carter Companies and AFP International Board Chair as Master of Ceremonies.
Byrd Alzheimer’s Institute Renews Custom Publishing Agreement with CCM
TAMPA, Fla., April 15, 2014 -- The USF Health Byrd Alzheimer’s Institute has renewed its agreement with Consonant Custom Media to publish Brain Research Discoveriesmagazine.
John Wark to represent CCM in Northern CA
January 7, 2014 -- Effective this month, John Wark will represent CCM in the Sacramento and Silicon Valley regions of California. John is a highly resourceful editorial/content marketing strategist with more than 30 years of experience editing and writing for major daily newspapers. A Pulitzer Prize finalist, JW relocated to California with his family in 2013. JW can be reached at (850) 321-6490.
Going Where the Science Lead
Exactly what does an eminent research scientist and teacher who discovers that he has an elevated PSA do? In the case of Elzie McCord, PhD, he becomes an aggressive patient who begins an exhaustive search for answers about the best way to treat it. David Chesnick's story in the Fall 2014 edition of Journey is a compelling profile of this man who is now an "encourager" offering guidance to other men diagnosed with prostate cancer.
Return on Engagement:
The Writers' Perspective
Using Original Photography
in Content Marketing
Why Custom Content?
There is no better way to bring to life your brand and the values behind it than with content marketing. We’ve proven that the way for hospitals, healthcare systems, foundations and medical research institutions to make more meaningful connections with their communities is to develop high quality, original content. We touch people. We move them. We help them make new discoveries. Doing that requires much more than merely delivering information or picking up some “off the shelf” content. It requires real storytelling.
At CCM, our turnkey service encompasses strategic planning, editorial, design, photography, printing and digital or mailed distribution to be sure you’ll make those connections without making yourself crazy.
Share the stories behind your brand with a truly custom custom publication from Consonant Custom Media.To request a proposal or publication samples, please contact Steve Smith, publisher/creative director at (941) 309-5380. Click here to learn more about what we do.
CCM is a founding partner of the We CAN Florida campaign.
Together, we can Cure Alzheimer's Now.
Proud to be a member of the Association of Fundraising Professionals