About Consonant Custom Media
Consonant Custom Media was formed by professionals with years of experience in branding, editorial design, healthcare marketing communications and journalism. CCM was conceived and created by Steve Smith, president / creative director of Stephen A. Smith & Associates, a marketing communications consultancy with deep roots in healthcare communications. This pedigree helps us to see the “big picture” and insightfully develop content over multiple platforms.
Steve’s vision and leadership are fortified by a team that includes several highly experienced senior reporters/features writers (including a Pulitzer Prize finalist) and the best graphic design and photography talent in the business. We maintain the highest standards of creativity and professionalism in medical and scientific writing, art direction, graphic design, photography and project management.
Why Partner With CCM?
Our unique pedigree. There is a trend toward custom publishing companies becoming more like full-service marketing agencies. That’s nothing new for us. Our pedigree as a full-service marketing communications firm helps us to see the “big picture” and insightfully develop content over multiple platforms.
Original content. You won’t find off-the-shelf content or “one size fits all” solutions here. We take a truly custom approach, strategically crafting solutions to address our clients' individual challenges in perception management, sales, donor engagement, physician relations and more. And the look of our publications is just as unique, resembling upscale consumer magazines, not plain vanilla newsletters full of stock photos.
Your original content can be configured in a number of different ways to reach active consumers via mail, Web and their mobile devices – a traditional printed or digital magazine, a Curated News Site, social media tactics, or a "custom blend" of any of them.
Return on engagement. By bringing your brand and the values behind it to life, we help you engage with your communities of interest as never before, strengthening your relationship with them and increasing the value of your brand. ROI is important, but return-on-engagement can be far more valuable in the long run.
Custom publishing can deliver greater cost-efficiency by consolidating disparate or redundant program executions into a single publication. And our development methodology requires minimal administrative time and in-house resources. And because the same publication can be shared by multiple facilities in a system, cost efficiency can be achieved system-wide.
For more information or publication samples, call us at (941) 309-5380.
We're proud of our many professional affiliations, which include the Association of Fundraising Professionals, Florida Hospital Association, American Advertising Federation and AdFed Suncoast.
"Now that we have the second and third editions of Journey under our belts, I am delighted to report how successful it has been in reaching our constituents and contributing to meeting our goals. Dr. Dattoli and the Foundation board are quite happy that our fundraising has more than doubled over this time last year.
Some of this must be attributed to a slightly better economic climate, but I am confident that a great deal of this success is due to providing donors with the high quality, news-you-can-use content of Journey. The look and feel of the project is one of professionalism with a highly personal side.
Thank you for your direction and leadership in making this project a reality for our Foundation, and a product of which I am extremely proud."
- Virginia “Ginya” Carnahan, APR, CPRC
Director of Marketing & Development
Dattoli Cancer Foundation